Breitbart Dominates Facebook before 2024 U.S. Election
- Breitbart News achieved over one million Facebook interactions in just seven days, surpassing major competitors.
- Despite having fewer followers than CNN and the New York Times, Breitbart still outperformed them in audience engagement.
- These trends highlight a potential shift in audience preferences towards Breitbart as the 2024 election approaches.
In the United States, data from NewsWhip revealed that Breitbart News has outperformed established competitors on Facebook in the lead-up to the 2024 election, garnering over one million interactions on the platform in just seven days. This notable engagement surpasses major outlets like CNN and the New York Times, despite these organizations having a larger follower base. As the election date approaches, with early voting already underway in key battleground states, Breitbart's growth in interaction highlights a significant preference among readers for its content. Marlow, a spokesperson for Breitbart, emphasized the news outlet's commitment to delivering what the audience desires, which the interaction metrics seem to validate. The competitive landscape of media has intensified as traditional outlets grapple with their relevance among readers, especially during crucial election periods. This shift indicates a potential change in audience loyalty, suggesting that Breitbart News is resonating with its audience more effectively than larger outlets.