Vinted's rise: the chaotic world of second-hand shopping online

In recent years, Vinted, a popular online marketplace for second-hand clothing, has seen significant growth, particularly in 2023, when it reported net profits of €17.8 million. However, this success has been accompanied by a troubling trend of poor user behavior, as many individuals engage in transactions without adhering to basic social norms. Users have reported bizarre experiences, such as receiving items in unusual packaging or facing aggressive communication from sellers. The lack of face-to-face interaction in these online transactions has contributed to a sense of lawlessness among users, leading to disputes and accusations that often escalate unnecessarily. The platform, which operates similarly to eBay, has attracted a diverse user base, but the anonymity of online interactions has emboldened some to act unreasonably. For instance, one user received threats of police involvement over a perceived issue with a purchase, highlighting the extreme reactions that can occur in these exchanges. This behavior raises questions about the trust and decency expected in user-to-user marketplaces. Despite the challenges, Vinted continues to thrive commercially, with a 61% increase in revenues. However, the paradox remains that while the platform is designed for reasonable interactions, many users seem to disregard this expectation, transforming it into a chaotic environment. The article suggests that fostering a culture of professionalism and courtesy could enhance the user experience and restore some order to the marketplace. Ultimately, while Vinted has become a successful platform for buying and selling second-hand items, the growing trend of poor user behavior poses a significant challenge that could undermine its reputation and user satisfaction.