Coca-Cola Orange Cream set to hit shelves in February

In the United States and Canada, Coca-Cola is preparing to launch a new flavor, Coca-Cola Orange Cream, on February 10, 2025. This new offering follows the company's discontinuation of the Coca-Cola Spiced flavor, which was pulled from shelves in September 2023 just months after its introduction. The Orange Cream flavor will be available in both regular and zero sugar variants and features a blend of cola, orange, and vanilla flavors designed to evoke comfort and nostalgia for consumers. The flavor profile takes inspiration from the popular Creamsicle ice cream bar, first introduced in 1937, which has seen a revival in various food products recently. Notable examples include Olipop’s probiotic orange cream soda, Carvel’s reintroduction of its Orange Dreamy Creamy ice cream, and Wendy’s launch of the Orange Dreamsicle Frosty, all of which indicate a surge in consumer demand for nostalgic flavors. Coca-Cola's new product seeks to capitalize on this trend. This introduction is part of Coca-Cola's broader strategy to experiment with flavors and keep customers engaged. In 2022, the company launched Coca-Cola Creations, a series of limited-edition flavors, pushing the boundaries of their classic products with creative options like coconut, strawberry, and even Oreo variants. The quicker pace of the beverage market, as noted by Shakir Moin, Coca-Cola's North American marketing chief, reflects the need for faster product development to meet changing consumer preferences. While Coca-Cola Orange Cream won't become a permanent addition to their lineup, it will be available at least through the first quarter of 2026. The company aims to maintain relevance with consumers by continually offering innovative and appealing flavors while moving on from flavors that do not resonate as strongly in the market.