Fettercairn Scotch arrives in the U.S. after years of planning
- Fettercairn has launched five aged Scotch expressions in the U.S., aged between 24 and 50 years.
- The decision to enter the U.S. market follows a strategic exit from 70 other markets to ensure sufficient stock.
- The launch highlights Fettercairn's innovative approach and commitment to quality while catering to passionate whisky enthusiasts.
Fettercairn, a single malt Scotch whisky from the Highlands, has introduced its prestigious offerings to the United States for the first time after 200 years of history. The launch includes five well-aged expressions, aged from 24 to 50 years, aimed at whisky enthusiasts. Anice Kim-Saunders, Vice President of Marketing for Fettercairn, expressed excitement about the long-awaited U.S. release. The company strategically withdrew from 70 global markets over four years to consolidate stock and ensure confidence in this market entrance. This move showcases Fettercairn's commitment to quality and the passion of their dedicated customer base for older age statements. The whisky's production features an innovative cooling ring system that contributes to its unique flavor profile, making their products distinct in a competitive market. The brand intends to evolve further, hinting at upcoming projects like a Scottish oak program. Fettercairn's strategic decisions reflect their emphasis on innovation and responding to consumer desires while remaining true to their roots. The anticipation surrounding the U.S. release reflects the growing global appreciation of Scotch whisky, especially rare and older expressions, positioning Fettercairn as a noteworthy player in the industry going forward.