Nestle Shrinks Quality Street Chocolate and Fans are Furious
- The purple hazelnut chocolate in the Quality Street box has seen a 12 percent reduction in size.
- This change is described as part of a wider trend of 'shrinkflation' affecting various chocolate brands over the years.
- Customers express strong dissatisfaction with the modifications, perceiving them as detrimental to their Christmas traditions.
In November 2024, fans of the Quality Street chocolate selection box expressed their disappointment after noticing that the size of the beloved purple hazelnut chocolate had been reduced by over 12 percent. Previously weighing 9.6g, the chocolate now weighs just 8.4g. This significant change is part of a broader trend known as 'shrinkflation,' affecting several popular chocolate boxes in the UK, including Roses and Celebrations. This reduction has been a source of frustration for many Britons, especially during the festive season, when Quality Street is a traditional centerpiece. Rebecca Gracey, a dedicated fan, articulated her disdain for the change, stating that it undermines the aesthetic appeal of the chocolates. Despite the reduction in weight, a Nestle spokesperson argued that the overall product amount in the box remains unchanged, aiming to reassure customers that they are still receiving the same beloved chocolates. However, this explanation has done little to alleviate customer dissatisfaction, as many feel that the modifications tarnish the cherished traditions associated with Quality Street during Christmas.