Samsung's Android XR headset hits high price point ahead of launch
- Samsung's Android XR headset, Project Moohan, is set to be priced between $1,800 and $3,000, with pre-orders beginning on September 29, 2025.
- The headset's initial release will occur in South Korea before expanding globally, following a strategy similar to Apple's Vision Pro.
- As the price point suggests, the Samsung headset will not significantly lower entry barriers for high-end VR experiences, aligning it with premium devices like Apple's.
In South Korea, Samsung has announced the release of its Android XR headset, known as Project Moohan, expected to be priced between $1,800 and $3,000. Reported by Korean publication Newsworks, the headset is set to become available for pre-order on September 29, 2025, with a general release planned for October 2025. This strategic rollout mirrors Apple's approach with its Vision Pro headset, which was first released in the U.S. before expanding to other territories in 2024. The pricing strategy of the Samsung headset, pegged in South Korean won, indicates a competitive stance against the Apple Vision Pro while potentially solidifying the market for high-end VR technologies. Samsung's pricing decision raises questions about accessibility, as these premium devices are not likely to appeal to budget-conscious consumers. Given the previous year's adjustments in tariffs and currency fluctuations, this price range is seen as a reflection of economic conditions affecting both manufacturers and consumers. As Samsung re-enters the VR space, it aims to establish a robust presence with Project Moohan. The device is expected to feature high pixel density, crucial for immersive virtual and augmented reality experiences. Yet, analysts anticipate that its price will still position it far from the more affordable Meta Quest family, which has made VR more accessible to a broader audience. The introduction of the Android XR platform marks a significant development for Samsung, indicating a shift from previous VR technologies, such as the Gear VR. The collaboration with Google in launching this headset suggests an alignment of interests in pushing the boundaries of the XR market further. As consumers await the official unveiling and subsequent reviews post-launch, it remains to be seen whether Samsung's strategy will resonate with users, especially in the context of broader market trends and the competitive landscape dominated currently by players like Apple and Meta.