Lawsuits expose brands for mislabeling American-made products
- Numerous brands face class action lawsuits for falsely claiming to be 'Made in America.'
- Federal Trade Commission requires products labeled as such to be primarily manufactured domestically.
- Consumer advocacy is driving increased scrutiny and legal action against misleading product labeling.
In the United States, the practice of mislabeling products as 'Made in America' has led to numerous class action lawsuits against several brands. The lawsuits, spearheaded by Kazerouni Law Group, target companies like Goya Foods, French's Mustard, and Dude Wipes, accusing them of stretching the truth about the origin of their goods. As President Donald Trump's tariffs are promoting American manufacturing, these misleading claims have sparked significant consumer and legal backlash. Notably, the firm has secured successful settlements, including a notable case against Olaplex, which admitted wrongdoing and faced a financial penalty. The Federal Trade Commission stipulates that for a product to be marketed as 'Made in the USA,' it must be manufactured entirely or almost entirely within the country, including that all components be sourced domestically. This has become a contentious issue, demonstrated by the recent suit against Reynolds Aluminum foil for their claims. The lawsuit centers around the fact that their key raw material, Bauxite, is mined outside the U.S., thus violating FTC standards. Brands are responding by updating their labeling to reflect more accurate descriptions of their manufacturing processes to avoid further legal action. Additionally, consumers have reported instances where products labeled as 'crafted in the USA' turned out to be made overseas. Mary Schubart's experience buying mattress pads from Pottery Barn Teen illustrates this issue, as her complaint contributed to a major penalty against Williams Sonoma, the parent company. The company faced over $3 million in civil penalties for misleading advertising practices. Such actions highlight the importance of ensuring truthful marketing, especially when consumers are actively seeking to support American-made products due to heightened awareness around domestic manufacturing. Consumer advocacy groups like Truth in Advertising are monitoring false claims and pressing for accountability, which could lead to more significant consequences for brands that mislead their customers. Overall, the trend towards advocating for American-made products has intensified scrutiny on misleading labels and advertising practices, as consumers increasingly wish to support local economies.