Jaguar reveals electric car with pink livery for diverse clientele
- Jaguar will unveil a new prototype electric vehicle in Miami today.
- The vehicle features a pink livery as part of a new branding strategy focused on diversity.
- This launch is seen as crucial for Jaguar's future in the electric vehicle market.
As part of its strategy to rebrand and appeal to a broader audience, Jaguar is set to unveil a new prototype electric vehicle in Miami on December 2, 2024. The company is attempting to redefine its identity amidst criticism of its recent transformation perceived as 'woke.' The newly designed electric vehicle is expected to feature a distinctive pink color scheme, intended to showcase the brand's commitment to diversity. This approach underscores a shift in marketing strategy aimed at attracting women as customers, as indicated by statements from industry executives. The unveiling has been characterized as a high-stakes moment for Jaguar, with some calling it 'the last chance saloon' for the venerable brand. It remains to be seen whether this innovative approach will resonate with potential consumers and succeed in restoring the brand's prominence in the competitive automotive market.