Mary Pierce takes the helm as COO of Greenlite Ventures amid industry upheaval
- Mary Pierce has been appointed as COO and Executive Vice President of Greenlite Ventures.
- She brings extensive experience from her previous roles at major organizations in gaming and hospitality.
- Her appointment is expected to enhance Greenlite Ventures' strategy for growth in gaming and cryptocurrency solutions.
On December 13, 2024, Greenlite Ventures, a company based in the United States, announced the appointment of Mary Pierce as its Chief Operating Officer and Executive Vice President. Pierce brings over 28 years of experience in the gaming, hospitality, and tribal gaming consulting sectors. Throughout her career, she has held significant roles at some of the largest organizations in the gaming and hospitality industries, including Sands Corporation, Starwood Hotels, and Planet Hollywood, showcasing her vast range of expertise. Prior to her current appointment, Pierce was instrumental in a foreign tech company, and more recently, she contributed to a tribal gaming organization, enhancing her knowledge and insights into the industry. Her diverse background is expected to substantially benefit Greenlite Ventures' ambitions in licensing gaming and cryptocurrency solutions on a global scale. The CEO of Greenlite Ventures, Rafael Groswirt, expressed his enthusiasm for Pierce's appointment, highlighting the transformative impact of her prior contributions as an outside consultant. As COO, Pierce will have the responsibility of driving the operations of Greenlite Ventures and spearheading strategic initiatives aimed at its growth. Her leadership role marks a significant step for Greenlite Ventures as it seeks to integrate advanced gaming platforms and expand into new markets, asserting its status as a leader in gaming innovation. This move is designed to bolster the company's aggressive growth strategy, positioning it favorably in a competitive landscape. With proven expertise, Mary Pierce's arrival is seen as a strategic effort to elevate the ambitions of Greenlite Ventures, facilitating its goals in the rapidly evolving gaming and blockchain sectors.