Cizzle Brands expands CWENCH Hydration offerings in Ontario supermarkets

In Canada, Cizzle Brands Corporation has made a significant expansion in its product distribution by announcing the availability of its CWENCH Hydration ready-to-drink beverages at all Metro supermarket locations in Ontario. This notable development was reported on April 8, 2025, and follows the initial success of the brand that achieved $5.64 million in net sales during the first half of its fiscal year. The CWENCH Hydration line includes four original flavors: Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush, which have been gaining popularity in various regions including Southern Ontario and Northern Ontario markets. The launch in Ontario follows a strategic approach to grow its presence in key markets such as the Greater Toronto Area, Ottawa, and London. Cizzle Brands had previously introduced the CWENCH Hydration Mix products in 47 Metro Ontario stores earlier in January and achieved further expansion with the introduction of both ready-to-drink and mix formats in over 100 stores in Quebec in March. This broader distribution exemplifies the brand's success and the growing partnership with Metro Inc., a leading food and pharmacy retailer in Canada. The CEO of Cizzle Brands, John Celenza, expressed gratitude for the continued collaboration, highlighting that the success in both provinces has led to enhanced availability across a range of Metro store banners. Charles Buhagiar, the Sr. Category Manager of OTC, Health and Wellness for METRO Inc., commented on the significant consumer demand for healthy hydration options during the warmer months. He expressed the company's commitment to stocking both the CWENCH ready-to-drink and Hydration Mix products, emphasizing their support for Canadian brands. With the changing seasons, there is an increased focus on providing consumers with convenient access to health-conscious choices, which aligns well with the goals of both Cizzle Brands and Metro Inc. Overall, the expansion of CWENCH Hydration products in the Ontario Metro stores is an indication of Cizzle Brands' strategic growth within the North American market. The company's focus on health and wellness, coupled with the strong partnership with a major grocery chain, positions it well for continued success as consumer preferences shift towards healthier beverage options. The anticipated growth from such expansions is expected to contribute positively to future earnings and brand recognition within the beverage sector.