Men Embrace Spray Tans: The Rise of the Man Tan Trend

The article discusses the increasing trend of men using spray tans, highlighting the experience of a pale man who is skeptical about the practice. He describes his skin as nearly translucent and ghostly, which has led him to avoid tanning in the past. However, he finds himself confronted by James Read, a renowned spray-tan expert known for his work with celebrities like Ryan Reynolds. The encounter takes place at the man's home, where Read arrives with a collapsible tent and spray gun, ready to demonstrate the benefits of a tan. This situation reflects a broader cultural shift where more men are embracing the idea of using fake tan to enhance their appearance, challenging traditional notions of masculinity and beauty standards.