Brands miss out on visibility in AI-generated search results
- Generative AI tools like ChatGPT and Google Gemini are changing search behavior.
- Brands must ensure their content is visible in AI-generated responses to maintain online influence.
- Immediate adaptation to AI search strategies will provide businesses with a competitive advantage.
In Barcelona, on May 19, 2025, industry experts gathered to discuss the transformation in online search driven by generative artificial intelligence (AI). As AI tools, such as ChatGPT and Google Gemini, grow in popularity, traditional methods of appearing in search results are becoming insufficient for brands seeking online visibility. Bruno Díaz, Marketing Director at La Teva Web, emphasized the importance of appearing in AI-generated responses instead of solely relying on conventional search engine rankings. The agency aims to help businesses adapt through a new approach known as Large Language Model Optimization (LLMO). LLMO focuses on not only ensuring that a brand's content is optimized for search engines like Google but also making sure that it is understandable and recognizable by generative AI models. As users increasingly turn to AI assistants to gather information, compare products, and make decisions, brands that optimize their content for this new search experience will likely gain a significant advantage over competitors. La Teva Web has been at the forefront of this change, aiding clients in adapting their digital strategies to align with evolving consumer behaviors. Furthermore, the growing reliance on AI tools for searching means that those who do not adapt risk becoming invisible in the new landscape of information retrieval. The agency supports clients through technical best practices, including structured data enhancements and ensuring content is quoted as a trusted source in AI answers. Bruno Díaz highlighted that this is not merely a future trend, but a critical challenge businesses face today, urging them to take immediate action. As generative AI continues to shape online search behaviors, the need for LLMO strategies is expected to increase, marking a paradigm shift in the SEO landscape. Brands that hesitate to align their content with AI competencies may find themselves at a disadvantage, unable to capture the attention of consumers who are increasingly reliant on AI for their informational needs. This innovative approach is crucial for establishing trust and visibility in the emerging digital ecosystem.