Bob Iger's Vision for Disney: Creativity at the Core

Bob Iger, who resumed his role as CEO of The Walt Disney Company nearly two years ago, has emphasized the importance of creativity in revitalizing the iconic entertainment giant. Under his leadership, Disney achieved a record-breaking 183 Emmy nominations this summer and released two major films, "Deadpool and Wolverine" and "Inside Out 2." Iger expressed his commitment to placing creativity back at the heart of the company, stating, "it was very, very clear to me that we had to put creativity back to basically the center of this company." The annual D23 fan event, which Iger initiated in 2009, will showcase Disney's creativity and its passionate fanbase. Iger reflected on the joy and pride he feels when witnessing the impact Disney has on audiences worldwide. He hinted at the possibility of an "Inside Out 3," expressing enthusiasm for the project and highlighting his long-standing connection to the entertainment industry, which spans five decades. As technology evolves, including advancements in artificial intelligence, Iger believes Disney must adapt while remaining true to its core values. He emphasized the importance of the physical, immersive experiences offered at Disney parks, stating, "The reality here is reality. It's real, you know, and I think that's important, so I don't want to lose that." Iger's vision aims to balance innovation with the authentic experiences that have defined Disney for generations.