Ice Cube refuses to chase trends and stays true to his roots
- Ice Cube released his 11th studio album 'Man Down' last month, staying True to his West Coast gangsta rap style.
- His collaboration with the NFL through the Contract with Black America aims to bridge economic gaps by creating job opportunities.
- Ice Cube's varied ventures reflect his dedication to uplifting his community and maintaining connections to his roots.
In Los Angeles, Ice Cube released his 11th studio album, 'Man Down,' which marked his first new project since 2018's 'Everythang's Corrupt.' The album was released alongside Kendrick Lamar's surprise project late last month, showcasing Ice Cube's commitment to the gritty West Coast gangsta rap sound that has defined his career since his days with N.W.A. Rather than following current trends in the rap industry, Ice Cube chose to stay True to his roots, incorporating streetwise storytelling with West Coast party vibes in his latest work. Beyond music, Ice Cube has been actively involved in various business endeavors, including a partnership with the NFL through his initiative, the Contract with Black America. Introduced in 2020, this initiative aims to address the economic disparities between Black and white Americans. Ice Cube's collaboration with the NFL seeks to create job opportunities in finance, tech, and production, striving to ensure that Black-owned companies gain access to business opportunities with NFL contracts. Additionally, Ice Cube continues to lead the BIG3 basketball league, which recently sold its first franchise in Los Angeles for $10 million, further demonstrating his influence beyond the music industry. The games are streamed on CBS through Paramount+, indicating a growing visibility and interest in the league. Ice Cube's personal journey—from sneaking into the Forum to watch Lakers games to running a professional sports league—highlights not only his love for basketball but also his dedication to affecting positive change in the sports industry. In light of the recent U.S. presidential election, Ice Cube offered advice on how to overcome post-election blues, encouraging people to maintain hope and believe in the future. His commitment to cultural and economic change remains pivotal in the contemporary social landscape, as he continues to advocate for the rights and opportunities for Black Americans through his various platforms and endeavors.