Chipotle expands into Mexico through partnership with Alsea

In 2025, Chipotle announced its ambitious plans to enter the Mexican market, marking a significant milestone for the popular fast-food chain. Mexico, known for its rich culinary heritage, will welcome Chipotle’s first restaurant in early 2026. This entry into Mexico will be facilitated by a development agreement with Alsea, S.A.B. de C.V., a restaurant operator with a robust portfolio across Latin America and Europe. Chipotle's move into Mexico comes at a strategic time as the company seeks to strengthen its international presence. Currently, it operates in six international markets, including Canada, the United Kingdom, and Germany. The decision to expand into Mexico is driven by the chain's belief that the familiarity of Mexican consumers with its ingredients and the nation’s appreciation for fresh food present a viable growth opportunity. Nate Lawton, Chipotle's chief business development officer, expressed confidence in the brand's appeal, stating that their commitment to responsibly sourced, real food aligns well with Mexican culinary expectations. He mentioned that the partnership with Alsea not only supports their expansion in Mexico but also sets the groundwork for exploring further growth opportunities in the region. As part of its broader strategy, Chipotle aims to grow its overall footprint significantly, with a goal of reaching 7,000 restaurants in North America. The company had previously signed an international development agreement focused on expanding its presence in the Middle East, which has already resulted in several successful restaurant launches in Kuwait and the UAE. With plans underway to strengthen growth in Canada and the Middle East, the upcoming launch in Mexico represents another key step in Chipotle’s mission to broaden its international franchises and engage with new markets and audiences.