Video game performers strike nearly ends with tentative AI deal
- Members of the Screen Actors Guild-American Federation of Television and Radio Artists initiated a strike in July 2024 over AI concerns and protections.
- A tentative contract has been reached with several video game companies, aiming to include essential provisions regarding the responsible use of AI.
- If approved, this agreement could conclude a nearly year-long strike, illustrating the need for regulatory measures in the face of advancing technology.
In July 2024, members of the Screen Actors Guild-American Federation of Television and Radio Artists went on strike, which lasted nearly a year, in response to concerns over the unregulated use of artificial intelligence in the video game industry. The performers were particularly worried about how AI technology could be utilized to replicate their voices and appearances without consent, potentially threatening their livelihoods. The situation escalated as negotiations stalled between the union and major gaming companies, including Activision and Electronic Arts, resulting in uncertainty and unrest among the performers. The strike highlighted issues regarding workers' rights and the ethical implications of emerging technologies. After extensive negotiations, a tentative contract was reached, primarily focusing on establishing necessary protections around AI use in video games. These 'AI guardrails' are intended to safeguard performers' jobs and ensure that their voices and likenesses cannot be exploited without proper compensation or consent. Chief Negotiator Duncan Crabtree-Ireland emphasized that the deal represents a significant victory for the performers, as it aims to balance technological advancements with the rights of the artists involved in gaming. While the strike brought attention to the pressing need for regulations on AI, it also underscores the broader context of worker conditions in creative industries amid rapid technological changes. The tentative agreement still requires approval from the National Board and ratification from union members before it can officially conclude the strike. This arrangement aims to finalize the suspension of the strike soon, allowing performers to return to work while ensuring their rights and livelihoods are respected. The ongoing situation serves as a precursor and a potential model for other entertainment sectors grappling with similar issues surrounding AI. The developments may prompt further discussions on how industry standards need to adapt in response to the evolving digital landscape. Overall, the tentative deal is a crucial step in addressing the concerns raised by performers and sets a precedent for future negotiations involving AI in the entertainment industry.