Britons shun American goods after Trump tariffs

In the United Kingdom, a recent poll revealed that half of the population has become less inclined to purchase American products following the tariffs imposed by US President Donald Trump. Conducted by Savanta from April 4 to April 6, 2025, the survey included 2,170 adults who expressed significant discontent regarding the trade policies that have resulted in increased tariffs and growing support for a 'Buy British' movement. This sentiment was exacerbated by the government's decision against endorsing such a campaign, highlighting a division between consumer sentiment and government policy. The Liberal Democrats have responded to this shifting sentiment by pushing for a campaign aimed at encouraging consumers to purchase more British-made goods. They cited that about 59% of adults support a 'Buy British' initiative, with strong backing from older demographics, particularly those over 65, where support surged to 81%. Although the government recognizes public sentiment, leaders argue that succumbing to isolationist tendencies would not be beneficial for the UK, which prides itself on being an open-trading nation. Across the Atlantic, reactions are stirring in Canada and Denmark as well. In Canada, people are boycotting American products in protest of Trump's tariffs, with social media apps emerging to promote local purchases. This movement has gained momentum with many citizens, such as veterans, actively seeking to support local products instead of their American counterparts. Canadian Prime Minister Mark Carney has inspired locals to prioritize homegrown goods, echoing sentiments of national pride amid international tensions. In Denmark, similar sentiments are resonating as citizens express their anger toward Trump's policies. A Facebook group dedicated to boycotting US goods has seen growing participation, showcasing the widespread impact of US trade policies on foreign consumers. Meanwhile, some analysts suggest that while these boycott movements may temporarily boost sales for local businesses, their overall economic impact might be minimal. The ongoing tensions surrounding international trade and tariffs have raised concerns for commodities and inflation worldwide, prompting calls for diplomatic resolution rather than retaliation.