Tinashe's Nasty Takes TikTok by Storm
- Tinashe's song 'Nasty' becomes TikTok's summer hit with 10 million soundtracked videos.
- The R&B anthem surpasses songs by Sabrina Carpenter and Billie Eilish.
- The catchy tune gains widespread popularity and dominates TikTok playlists.
US R&B artist Tinashe's sultry track "Nasty" has been named the UK's TikTok song of the summer, surpassing popular hits by Sabrina Carpenter and Billie Eilish. Despite this accolade, the song's performance on traditional music charts has been underwhelming, peaking at number 66 in the UK and 61 in the US. Interestingly, "Nasty" was even featured in a video of King Charles unveiling his official portrait, highlighting its cultural reach despite limited commercial success. This summer also saw other artists gaining traction on TikTok, including Philadelphia's Lay Bankz, whose song "Tell Ur Girlfriend" sparked a viral dance trend. Sabrina Carpenter also made waves with her tracks "Espresso" and "Please Please Please," both of which landed in TikTok's Top 10. Tinashe's "Nasty" was recognized as the second-biggest song on TikTok globally, while the top spot went to Chilean artists Cris MJ and Floyymenor with their reggaeton hit "Gata Only," which was featured in over 15 million videos. Despite its popularity on the platform, "Nasty" has yet to achieve significant sales, with fewer than 200,000 copies sold in the UK, falling short of the threshold for a silver disc. This trend reflects a broader shift in TikTok's focus, moving away from music to prioritize long-form videos and e-commerce, leaving many artists and users feeling disconnected from the platform's musical roots.