Britishcore TikTok trend celebrates mundane UK life in 2023

In 2023, TikTok has seen a significant rise in interest surrounding British culture, particularly through a trend known as 'Britishcore.' This movement highlights the everyday aspects of life in the UK, such as visits to crummy pubs and 'cheeky Tesco runs,' which have gone viral on the platform. The trend has attracted not only local creators but also international content makers eager to participate in this cultural phenomenon. TikTok reported a double-digit increase in posts under hashtags like #ukcomedy, #ukfashion, and #uktravel since January. The hashtag #OasisReunion has garnered over 100 million views in just two weeks, showcasing the community's enthusiasm for British music and nostalgia. Notable examples include American DJ the Dare's humorous video at Paddington station, which resonated with viewers and highlighted the trend's reach beyond the UK. Experts, such as Alwyn Turner from the University of Chichester, attribute the trend's success to a shared sense of cheekiness and optimism that characterizes British culture. This renewed interest in Britishcore content reflects a vibrant cultural landscape, with creators embracing the quirks and charm of everyday life in the UK. The trend is part of a broader cultural moment on TikTok, where various themes, including music from artists like Sade and travel aesthetics from the Pacific Northwest, are also gaining traction. As Britishcore continues to thrive, it underscores the platform's role in shaping and sharing cultural narratives across borders.