Honey Deuce cocktail sales soar at US Open 2023
- Sales of the Honey Deuce cocktail at the U.S. Open 2023 reached over 556,000 units, generating approximately $10.1 million.
- Celebrities like Serena Williams and Taylor Swift were seen enjoying the drink, boosting its popularity among attendees.
- The Honey Deuce has become a cultural icon, with its creator highlighting its unique recipe and the drink's significance at the tournament.
The U.S. Open 2023 saw a remarkable surge in the popularity of the Honey Deuce cocktail, with sales exceeding 556,000 units, a significant increase from the previous year. This cocktail, made with Grey Goose vodka, fresh lemonade, Chambord black raspberry liqueur, and honeydew melon balls, has become synonymous with the tournament. The event attracted numerous celebrities, including Serena Williams and Taylor Swift, who were spotted enjoying the drink, further enhancing its status as a must-try beverage at the tournament. The USTA reported that the sales of Honey Deuce cocktails generated approximately $10.1 million in revenue, reflecting the drink's appeal among attendees. The price of the cocktail is set to rise to $23 in 2024, indicating its growing popularity and the demand for signature drinks at sporting events. Chris Studley, the USTA's managing director of event services, emphasized the importance of the Honey Deuce as the official cocktail, likening it to other sporting events with their unique drinks. This year marked the introduction of Honey Deuce merchandise, including shirts and hats, which contributed to the drink's cultural significance. The cocktail's creator, Nick Mautone, shared insights into its origins, revealing that it was inspired by a dessert salad he intended to make in 2006. His innovative approach to mixology has led to the Honey Deuce becoming a cultural icon, celebrated by fans and celebrities alike. The combination of a well-crafted cocktail, celebrity endorsements, and strategic marketing has solidified the Honey Deuce's place in U.S. Open history. As the event continues to grow, the cocktail's popularity is expected to rise, making it an integral part of the U.S. Open experience for years to come.