East Texas Ford dealer embraces MAGA culture with viral Trump-themed video

In Longview, Texas, a Ford dealership recently became the center of attention following the release of a promotional video celebrating Donald Trump's political success. The video features employees dressed in outfits reminiscent of the president-elect's iconic blue suit, white shirt, and red tie. They perform a dance routine known as the 'Trump Dance' while the popular song 'YMCA' plays in the background. This unusual marketing strategy is aimed at capturing the sentiment associated with Trump's victory and resonates well within the local community. The ad employs the slogan 'Make Car Buying Great Again' and promises unprecedented discounts, which reflects a broader trend among businesses to align with the political climate to attract customers. The video, produced for Peltier Ford, opens with an image of Donald Trump superimposed on a local Longview sign, emphasizing the dealership's strong connection to the former president’s brand. Following the initial visuals, various staff members appear, embodying Trump-like characters to engage viewers effectively. Comments from viewers on social media highlight a divide in public opinion, with some embracing the video’s message while others express sarcasm or frustration about the current economic situation, possibly alluding to the challenges many are facing under