Big Things are not just for the US and Australia anymore

In early 2024, a researcher named Clarke discovered that big things, often associated with the culture of countries like the United States, Canada, and Australia, actually have a global presence. While examining roadside monuments in her decade-long research, Clarke encountered a striking image of a larger-than-life durian that sparked a realization. She had been under the impression that these oversized symbols were limited to a few nations but was surprised to find that less than half of the 9,954 big things she documented were from the aforementioned regions. Countries like Indonesia and Tunisia also boast their own versions, such as a proboscis monkey in Banjarmasin and a swordfish in Mahdia, demonstrating a universal appeal. This revelation forced a reevaluation of how these big things are perceived worldwide. Clarke emphasized that a significant portion of her survey revealed more than 900 big things in Southeast Asia, over 700 in Central and South America, and around 400 in the Middle East. This presents a vibrant tapestry of roadside attractions that go beyond Western culture. Clarke's assertion highlights the cultural significance of these monuments within their local contexts. Unlike how Australia exuberantly celebrates its big things through stamps and coins, there remains an overshadowed appreciation in other civilizations. The cultural dominance of Western societies has perhaps contributed to the underrepresentation of global big things in the mainstream narrative. Clarke pointedly questions why there has not been more discourse around these notable attractions, which are purposely made to be seen and celebrated. Moreover, the interest in big things is not isolated to Clarke alone; Dr. Maja Zonjić, a Croatian filmmaker and cultural geographer, has also begun her research in New Zealand, backed by a prestigious grant aimed at understanding what these attractions signify locally and globally. Zonjić has expressed curiosity over the stories told by particular big monuments, such as the Ohakune carrot, further emphasizing that the fascination with big things transcends mere size, incorporating deeper narratives tied to identity, culture, and locale. This collective effort among academics and researchers signifies a growing awareness and curiosity about big things, hinting at a need for more inclusive representation in global cultural discussions. In essence, the upsurge in global appreciation of roadside attractions not only highlights their historical and cultural significance but also opens up discussions regarding the narratives they project about communities, traditions, and shared experiences. This evolving understanding invites further exploration into how local cultures are represented and viewed in the global arena, ensuring that voices from various regions are amplified and acknowledged in the ongoing conversation about cultural symbols. As the fascination with big things evolves, it poses an opportunity for greater exploration of how roadside attractions shape identity and culture worldwide.