Budget airline launches longest UK route to challenge British Airways

Wizz Air is set to launch its longest route from the UK, connecting Gatwick Airport to Jeddah, Saudi Arabia, starting March 31. This new service will utilize the Airbus A321XLR, which boasts enhanced fuel efficiency and a maximum range of up to 11 hours. The airline aims to offer competitive pricing, with single fares beginning at £134.99, significantly lower than those of British Airways, which will also start flights to Jeddah from Heathrow on November 4. The introduction of this route marks a strategic expansion for Wizz Air, which has been growing its presence at Gatwick since establishing a base there in 2020. The A321XLR's design allows for reduced carbon emissions, with a carbon intensity estimated to be at least 30% lower than previous aircraft models. This aligns with the airline's commitment to sustainability while providing cost-effective travel options. Jeddah, known for its warm climate and rich cultural heritage, is a UNESCO-listed site that celebrates Saudi and Islamic art. The city features contemporary art galleries, such as ATHR and Nezma, showcasing local and regional artists. The best time to visit Jeddah is between October and April, avoiding the extreme summer heat. Wizz Air's entry into the Saudi market is a direct challenge to British Airways, highlighting the competitive landscape of international travel. The airline's CEO emphasized the importance of affordability in air travel, suggesting that passengers are willing to compromise on comfort for lower fares, making this new route an attractive option for budget-conscious travelers.