Dec 6, 2024, 4:18 PM
Dec 2, 2024, 12:00 AM

Pat Gelsinger retires, marking the end of an era at Intel

Highlights
  • A new company claiming to be Enron launched its marketing effort on December 2, 2024, coinciding with the 23rd anniversary of the original Enron's bankruptcy.
  • The Enron trademark was purchased for $275 by Connor Gaydos's The College Company, tying it to a parody of misinformation.
  • The revival of the brand has stirred emotional responses from former employees reflecting on their past experiences and the ethics of corporate resurrection.
Story

In a bizarre twist, on December 2, 2024, the anniversary of Enron's bankruptcy, a revamped version of the notorious Houston-based energy company appeared to announce its return, claiming to address global energy issues. This renewed entity emerged with a polished website, generic promotional materials, and a company store selling merchandise like hoodies and t-shirts featuring the Enron logo. The Enron trademark was acquired for just $275 by The College Company, led by social media figures Connor Gaydos and Peter McIndoe, known for their satirical conspiracy theory 'Birds Aren’t Real.' The campaign is largely perceived as performance art, evoking strong reactions from former employees who view it as a mockery of their hardships endured during the original Enron scandal. This resurrection of the Enron brand raises questions about corporate ethics and public perceptions of historical events related to the infamous financial collapse. Existing stakeholders in the narrative, including former employees and investors, are left to contemplate the implications of this phenomenon on corporate accountability and societal memory.

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