Sheaffer launches Coffee Edition in Bengaluru, celebrating writing and coffee

On September 19, 2024, Sheaffer unveiled its Coffee Edition collection in Bengaluru, India, celebrating the deep-rooted connection between writing and coffee. This launch highlights the brand's commitment to merging creativity with everyday rituals, as coffee has long been a source of inspiration for writers. The collection features two distinct sets of pens: the Sheaffer 100 Coffee Edition, designed for those who enjoy a strong brew, and the Sheaffer VFM Coffee Edition, catering to fans of lighter coffee. Each pen in the Coffee Edition is meticulously crafted, showcasing high-quality brown nibs and an ombre body design that reflects the swirling patterns found in coffee. The pens also include a signature motif for personal expression, enhancing their appeal to both pen enthusiasts and coffee lovers alike. The innovative packaging, themed with the message #TheWriteKindOfCoffee, further reinforces the relationship between these two passions, creating a unique unboxing experience for consumers. Nikhil Ranjan, Managing Director of Sheaffer, emphasized the brand's dedication to honoring the timeless appeal of analog writing tools while embracing modern innovation. The Coffee Edition aims to inspire creativity in writers by providing a perfect blend of functionality and style, making it an ideal companion for those who seek inspiration in their daily coffee rituals. This launch not only showcases Sheaffer's legacy of excellence but also reflects the brand's ongoing commitment to pushing boundaries in the writing instrument market, appealing to a diverse audience of creatives and coffee aficionados.