Chick-fil-A to Launch Streaming Platform

Fast food giant Chick-fil-A is reportedly set to launch a streaming entertainment platform, marking a significant departure from its well-known chicken sandwich offerings. Scheduled for release later this year, the service will focus on family-friendly content, particularly unscripted television. The initiative aims to include a mix of acquiring, licensing, and developing both scripted and animated projects, according to Deadline. The new streaming service is backed by a substantial budget, reportedly allocating $400,000 per half hour for unscripted programming. Chick-fil-A is collaborating with notable partners in the industry, including Glassman Media, known for NBC’s "The Wall," and Sugar23, which produced the popular series "13 Reasons Why" on Netflix. The company has reached out to these partners for further comments on the venture. Chick-fil-A's move into the entertainment sector follows a history of initiatives beyond its food offerings, including controversial donations to groups opposing gay marriage. This expansion into streaming reflects a growing trend among brands seeking to diversify their portfolios and engage with consumers in new ways. However, launching a successful streaming service poses significant challenges, as evidenced by the struggles of established media companies. CNN's recent experience with its CNN+ service, which was shut down just a month after its launch in April 2022, highlights the competitive landscape Chick-fil-A will face in this new endeavor.