Ore Oduba exposes vulnerability after falling for Mel Robbins scam

In England, former Strictly Come Dancing winner Ore Oduba publicly expressed his shame and embarrassment after being scammed by an impersonator of self-help author Mel Robbins. The incident is reported to have occurred on July 20, 2025, after Oduba shared his admiration for Robbins’ work, 'The Let Them Theory,' on the television program Loose Women. He claimed this theory had significantly impacted his life, inspiring him to engage with Robbins' podcast and share his appreciation on social media. Unfortunately, an email from a person posing as Robbins led him to believe he was in direct contact with the author. During a train journey from Birmingham to London, Oduba received the email which he later recounted was misleadingly convincing. He foolishly believed it was a genuine interaction with Robbins, as he communicated that he was overwhelmed with emotion at the perceived opportunity, thinking it could change his life. However, the email address contained a misspelling of Robbins’ name and was sent from a generic Gmail account, which should have raised immediate red flags for him. Upon further investigation, it was confirmed by Robbins' PR team that the contact was a hoax. Despite his previous experience hosting a show focused on scams, Oduba reflected on the experience with a sense of vulnerability. The incident could have had severe implications if not addressed quickly. He stated he was shocked at how easily he was manipulated, emphasizing the increasing sophistication of scams that utilize AI to create convincing narratives. Following this distressing event, Oduba reiterated his admiration for Mel Robbins and her content, thanking them for their prompt response and expressing appreciation for how Robbins' work helped him through difficult times. He recognized that listening to one's instincts is crucial, as it can help in discerning truth from deception in our digital interactions. The repercussions of this experience underscore the importance of digital awareness, particularly for public figures who may be targeted due to their visibility and influence.