LaToya Cantrell creates new news outlet for New Orleans

In a move aimed at enhancing communication with residents, New Orleans Mayor LaToya Cantrell's administration has introduced a new news service. This initiative comprises a news magazine, which will be produced by city employees and published on the city's official YouTube channel. The content is designed to highlight New Orleans' rich culture, diverse communities, and untold stories, emphasizing the administration's commitment to connecting with the city's populace. Deputy Press Secretary Kourtney Williams articulated that 'City News' intends to meet the community where they are, signaling an effort to engage residents directly rather than relying on traditional media outlets. The production team for 'City News' includes Kourtney Williams and Raven Frederick, who will co-host the program, while Steven Martinez will manage the multimedia production aspect. Although the release named additional producers, it remains unclear whether they are existing city employees. There is no information provided about the potential costs of this news service or how it will be funded. Moreover, it is also unknown if Mayor Cantrell will take part in the program's coverage. This launch comes in the midst of political challenges for Mayor Cantrell, who has opted to limit her engagement with traditional media as her administration navigates a federal investigation. The initiative appears to be a strategic move to control the narrative surrounding her administration and present a more favorable image to the public. By creating this platform, her team may hope to counter negative press while providing a direct source of information for citizens. Overall, the introduction of 'City News' reflects a growing trend among political figures to use new media platforms for news dissemination. The unique multimedia format may allow for a greater reach within a diverse audience, potentially fostering a sense of community among New Orleans residents. As this service develops, it will be crucial to assess its impact on community engagement and public perception of the Cantrell administration.