Coco Gauff featured on Wheaties Box and debuts shoe line

Coco Gauff, the 19-year-old tennis sensation who captured the U.S. Open title last year, is experiencing a challenging phase in her career despite her burgeoning commercial success. Recently announced as the next athlete to grace Wheaties boxes, Gauff also launched her first signature shoe, the Coco CG2. Her remarkable achievements have made her a merchandising powerhouse, with Sportico reporting her total earnings for 2023 at $23 million, including $17 million from endorsements. However, Gauff's on-court performance has not matched her off-court success. Following her U.S. Open victory, she has struggled in various tournaments, including a disappointing exit at Wimbledon, where she was eliminated in the round of 16. Her performance at the Paris Olympics was similarly underwhelming, as she faced early exits in both singles and doubles events. Most recently, Gauff suffered a first-round defeat at the Cincinnati Masters, raising concerns about her current form. As Gauff prepares to defend her U.S. Open title on August 26, experts are urging her to reset mentally. Former player Monica Puig emphasized the need for Gauff to move past last year's triumph and focus on rebuilding her game. With her talent and potential, many believe that a fresh start could help her regain her competitive edge as she approaches this pivotal moment in her career.