Bing Crosby makes history with rise on Billboard's streaming album chart

In the United States, Bing Crosby's holiday compilation album, Ultimate Christmas, has recently ascended to No. 16 on Billboard's Top Streaming Albums chart. This milestone is particularly noteworthy considering that Crosby passed away in 1977, long before the advent of streaming music services. The Billboard chart for streaming albums was only established within the last year, highlighting the remarkable enduring appeal of Crosby's music, even as many decades have passed since he was actively recording and performing. Crosby has made four appearances on this specific chart, all of which relate to his Christmas-themed albums. Prior to this recent rise, Ultimate Christmas was positioned as Crosby's third-lowest ranking album on the Top Streaming Albums chart. This significant leap not only reflects Crosby's continued popularity but also indicates a broader trend in the music industry, where classic artists find new audiences through streaming services during the holiday season. In addition to its performance on the Top Streaming Albums chart, Ultimate Christmas also climbed to a new high of No. 3 on the Top Holiday Albums tally. This shows that audiences are not only engaging with Crosby's Christmas music more than ever but are also inclined to stream it during the holiday season, which typically sees a surge in holiday music consumption. The sustained interest in Bing Crosby’s work serves as a testament to his lasting impact on the music industry. As listeners revive their fondness for classic holiday music, Crosby’s recordings remain a staple in Christmas celebrations across the country. Even decades after his death, Bing Crosby continues to resonate with audiences, further solidifying his place in music history.