Macaulay Culkin brings back Kevin McAllister in shocking new ad
- Macaulay Culkin's new ad features him as Kevin McAllister from Home Alone, and it premiered on December 6, 2024.
- The ad introduces a new service that allows Uber Eats customers to order carolers alongside their food deliveries.
- Starting December 7, users in select US cities will be able to enjoy this unique holiday offering.
In the United States, Macaulay Culkin has prominently made a return to his famous character, Kevin McAllister, from the beloved 1990 film Home Alone. This revival takes place in a new advertisement for Uber Eats, which debuted on December 6, 2024, via their official YouTube channel. The ad creatively showcases Culkin, dressed casually in a white cable knit sweater, jeans, and slippers, while he sits near a warm, crackling fire. A voiceover sets the scene, highlighting his nostalgic reflection on past holidays spent alone in his iconic film role. Culkin humorously recalls the last time he had the house to himself during the holiday season, tapping into the nostalgia that fans of the original movie will appreciate. As the advertisement progresses, the story unfolds with Culkin feeling a deep urge for food. He picks up his phone and opens the Uber Eats app, leading to a surprising revelation: the service now allows customers to order carolers directly to their homes. The ad depicts him excitedly requesting this unique service by simply pressing a button on the app. This humorous twist connects directly to the holiday spirit, combining festive cheer with convenience. Moments later, the doorbell rings, revealing a trio of carolers who perform 'Jingle Bells' as they hand Culkin an Uber Eats bag containing his food order. This new corporate strategy aims to enhance the user experience on the Uber Eats platform by incorporating additional festive offerings. Starting December 7, 2024, users in select cities—New York City, Los Angeles, Dallas, Miami, and Washington, D.C.—can order a troupe of carolers for their homes, offices, or holiday gatherings. The carolers not only deliver cheer through song but also come equipped with various festive spirits provided in partnership with Diageo. Those interested can access this festive feature through the 'Carolers' store on the Uber Eats app. Moreover, Uber Eats has launched a 'Holiday Hub,' available from now until Christmas Day, featuring an assortment of holiday essentials for hosting, gifting, and attending parties. Users can expect timely deliveries and personalized holiday messages, with curated gift suggestions from Culkin himself. Additional services such as Christmas tree delivery have also been introduced, showcasing Uber Eats' commitment to innovating its offerings during the holiday season.