Walkers Launches New Crisp Flavor

Walkers, the renowned snack brand, has launched a new flavor, Smokin' BBQ Sauce, to its classic crisp lineup, much to the delight of fans who have been mourning the discontinuation of the BBQ Rib flavor. The new addition, made from 100% Great British potatoes, features a smoky BBQ sauce taste and is now available in various pack sizes at select supermarkets across the UK, having debuted on August 19. This move comes in response to long-standing requests from consumers for a BBQ flavor to be included in Walkers' core offerings. Stephanie Herbert, Walkers' Senior Brand Manager, expressed enthusiasm for the new flavor, stating that the company has listened to its customers' demands. She emphasized the excitement surrounding the Smokin' BBQ Sauce flavor, which aims to provide a fresh taste experience for crisp enthusiasts nationwide. The flavor is now available in six-packs at Tesco stores across the UK. In a contrasting development, Walkers fans have expressed frustration over the disappearance of the popular Monster Munch Flamin' Hot flavor from store shelves. Many took to social media to voice their concerns, highlighting the snack's popularity and their disappointment at its absence. In response, Walkers clarified that the product has been rebranded and is now known as Sweet and Spicy Flamin' Hot, which may have caused confusion among consumers. The introduction of Smokin' BBQ Sauce and the rebranding of Monster Munch reflect Walkers' ongoing efforts to innovate while addressing customer feedback in a competitive snack market.