Cynthia Erivo's Exclusive Target Holiday Collection Launches October 6

In the United States, Target is set to become the exclusive retail partner for merchandise related to the upcoming film adaptation of 'Wicked.' Starting October 6, Target will introduce a range of 'Wicked'-inspired products, including costumes, clothing, and accessories designed by the film's costume designer. The rollout will culminate in themed shop-in-shops at most Target locations on November 3, leading up to a special transformation of the Jersey City store into the 'Land of Oz' on November 15, featuring events and giveaways. The film's release is scheduled for November 22, 2023. Cynthia Erivo, who portrays Elphaba, will be prominently featured in a national marketing campaign for Target, which will include TV spots and social media content. The campaign, launching on October 20, will showcase Erivo singing her iconic song 'Defying Gravity.' This partnership aims to attract shoppers and enhance Target's appeal during the holiday season. Target's strategy reflects a broader trend in the retail industry, where movie franchises are leveraged to drive sales. With over 70 licensing partners already lined up for 'Wicked,' NBCUniversal is banking on the film's success to boost its licensing revenues significantly. The anticipation surrounding the film and its merchandise is expected to create a buzz among fans and shoppers alike. As the holiday season approaches, Target's exclusive offerings and marketing efforts are poised to make it a go-to destination for 'Wicked' merchandise, potentially leading to increased foot traffic and sales during this critical shopping period.