Trump Media invests $2 billion in bitcoin to enhance financial strategy

In May 2025, Trump Media and Technology Group, which owns the Truth Social app, announced a plan to raise $2.5 billion to invest in bitcoin and related assets as part of its strategy to remodel itself into an investment firm. This decision comes as President Trump's media company aims to create a financial reserve of cryptocurrency amid rising bitcoin prices. Recently, the firm confirmed the acquisition of about $2 billion in bitcoin, which was highlighted by CEO Devin Nunes in a news release. The company's approach is designed to afford it greater financial freedom and to protect its operations against potential discrimination from financial institutions. The bitcoin purchase supports a broader initiative by Trump Media to establish what it calls a “bitcoin treasury plan.” This plan is intended to align the company with the growing trend of corporate investments in cryptocurrency, similar to strategies adopted by other major firms like MicroStrategy. Michael Saylor, the CEO of the latter, is a well-known proponent of this approach, highlighting the strategic value of holding significant amounts of bitcoin as a reserve asset. By acquiring such a substantial stake in bitcoin, Trump Media aims to not only enhance its financial standing but also to create synergies with a utility token planned for the Truth Social ecosystem, further diversifying its digital asset portfolio. In conjunction with the bitcoin purchase, the firm has also allocated an additional $300 million for an options acquisition strategy that focuses on bitcoin-related securities. This reflects a growing interest within the company to leverage cryptocurrency for financial opportunities. The announcement of the bitcoin acquisition positively affected the company’s stock, which saw an increase of 5.6% following the news. Despite this uptick, the overall stock performance remains down by 42% for the year thus far. Additionally, during the first quarter of 2025, Trump Media reported preliminary revenue figures of approximately $821,000. This marks a modest increase from $770,000 reported in the same period the previous year. However, the company acknowledged an operating loss of $39.5 million, a notable improvement from a more significant loss of $98.3 million a year earlier. This context highlights the company’s ongoing efforts to establish a stable financial framework while navigating the challenges and opportunities presented by the fast-evolving cryptocurrency landscape.