Adam Neumann launches Flow co-living startup in Riyadh

Adam Neumann's real estate startup, Flow, has launched its first properties in Riyadh, Saudi Arabia, marking a significant step in his efforts to establish a presence in the co-living and apartment rental market. This initiative follows the closure of WeLive, Neumann's previous venture, after his departure from WeWork. Flow aims to create a sense of community among renters, emphasizing values such as commitment, growth, love, and oneness, which are highlighted on its new website. The startup offers a concierge-style app for residents, facilitating guest access and maintenance requests. Recent events at Flow Narjis included a cacao ceremony and yoga classes, showcasing the community-oriented approach Neumann envisions. He has previously described Saudi Arabia as a startup in its own right, reflecting on the kingdom's rapid development and investment in technology. Neumann's relationship with Saudi Arabia is complex, given the controversial backing of the sovereign wealth fund, which has invested heavily in tech startups. Despite this, Flow has not received direct investment from the fund. Neumann's past experiences with WeWork, including significant financial backing from SoftBank, have shaped his current endeavors in the region. As Flow expands, it aims to redefine the rental experience by fostering a sense of ownership and community among its residents. This approach could potentially reshape the real estate landscape in Saudi Arabia, aligning with the kingdom's broader economic diversification goals.