iQIYI launches The King of Stand-up Comedy in China, Sept 2024

On September 13, 2024, iQIYI, a leading online entertainment platform in China, launched its original show, which has quickly gained traction in the stand-up comedy scene. The show, initiated by renowned Hong Kong film star Stephen Chow, features 44 groups of comedians competing for the title of 'King of Comedy.' Since its mid-August release, it has achieved a content popularity index of approximately 8,700 and has topped variety show charts in international markets such as the U.S., Canada, and Australia. The show's slogan, 'From Ordinary to King of Comedy,' encourages individuals from diverse backgrounds, including crosstalk performers, rappers, and delivery workers, to share their life experiences through comedy. Chow emphasizes that the essence of 'the king of comedy' lies in the authenticity and resilience of ordinary people pursuing their dreams despite challenges. This theme resonates with audiences, inspiring them to become protagonists in their own narratives. In April, iQIYI announced a partnership with Chow's Bingo Group to produce innovative comedy content, further enhancing their collaboration on popular intellectual properties. This initiative builds on the success of previous comedy projects, such as the Super Sketch Show, which has helped discover new talent for iQIYI's comedy-focused productions. The growth of comedy clubs and offline shows in mainland China reflects a broader trend in the entertainment industry. The show not only provides a platform for comedians but also fosters collaboration between online and offline comedy, promoting sustainable development within the sector.