Samsung slashes prices on Galaxy S25 Ultra for Mother's Day

In the United States, Samsung has announced significant price cuts on its latest flagship smartphone, the Galaxy S25 Ultra, in conjunction with Mother's Day promotions. As of May 1, 2025, the price of the S25 Ultra has been reduced by $230, making it accessible for $1,069.99. This offer is notable as it does not require a trade-in, although customers retaining the option to have a trade-in deal is also available. The discount applies to multiple color options, including four mainstream colors and three exclusive online shades. Additionally, there are further price reductions for other storage variants, such as the 512GB and 1TB models, which have been dropped from $1,419.99 to $1,189.99 and from $1,659.99 to $1,429.99, respectively. These discounts are part of Samsung's Instant Savings program, a tactic aimed at increasing sales during peak shopping seasons like Mother's Day by providing immediate price reductions without complicated trade-in agreements. This promotional strategy emphasizes the company's desire to capture market share against competitors amid a competitive smartphone landscape. This limited-time offer is likely to attract a diverse array of buyers, from families seeking gifts for mothers to tech enthusiasts looking to upgrade.