Tobacco kills 700,000 people annually in the EU

In recent months, the European Commission has taken significant steps to address tobacco consumption across its member states, driven by health concerns and the need for unified regulations. Each year, approximately 700,000 deaths in the European Union are attributed to smoking, representing a major public health crisis. As part of its initiative, the Commission has set a target to create a 'tobacco-free generation' by 2040, which would see less than 5% of the population using tobacco products. This ambitious plan is part of the broader European 'Beat Cancer' strategy and includes significant investment in anti-smoking policies and related research programs. To further strengthen this initiative, the Commission is revising existing guidelines from 2009 to address the rising use of emerging tobacco products, such as e-cigarettes and heated tobacco products. These products have become increasingly popular, particularly among young people, raising concerns about the normalization of tobacco use. Many member states have proactively implemented or are considering stricter regulations, including bans on flavored e-cigarettes and heated tobacco products to deter youth from smoking. There is also a growing recognition of the need for public spaces to be smoke-free, which has led some countries to introduce measures that prohibit smoking near schools, workplaces, and public venues. For instance, while Sweden has completely banned smoking in outdoor dining areas, Romania has banned smoking in enclosed public spaces and playgrounds. Competitive tax strategies on tobacco products further complicate the situation, as variations in tax levels influence smoking rates across member countries. High taxes in countries like Ireland and the United Kingdom have contributed to a reduction in smoking rates, whereas lower taxes in others, such as Bulgaria, have kept smoking rates among the highest in Europe. In line with these trends, the European Commission is also allocating financial resources through programs such as EU4Health and Horizon, with millions earmarked for promoting anti-smoking policies and conducting research into tobacco control. As further regulations are expected to take effect, including increased excise taxes on cigarettes and tobacco products starting in January 2025, the emphasis remains on reducing tobacco consumption and protecting public health. The landscape of tobacco regulation in the EU is thus at a pivotal juncture, with significant health implications for future generations.