Samsung democratizes AI with new tools for Galaxy A series

In early 2025, Samsung, a leading technology company, announced the rollout of its new AI toolkit, labeled as Awesome Intelligence, specifically targeting budget-friendly Galaxy A-series smartphones, including the A56 5G, A36 5G, and A26 5G models. This move is part of Samsung's broader strategy to make advanced AI features accessible to a wider audience, emphasizing their commitment to 'democratizing AI.' Awesome Intelligence differs from the Galaxy AI suite, which provides premium generative capabilities suitable for more advanced devices. The new features introduced with Awesome Intelligence focus primarily on automation of common tasks. These include the Read Aloud function that converts online text into audio, Object Eraser for removing unwanted elements from photos, Edit Suggestions for enhancing images, and Auto Trim, which generates highlight reels from videos. Additionally, the toolkit offers features like AI Select for creating GIFs quickly and filters for customizing visuals based on colors and styles extracted from existing images. Samsung's decision to launch this AI suite for the A-series indicates the tech giant's response to increasing consumer demand for powerful yet affordable smartphones. This initiative is likely driven by the competitive smartphone market where companies strive to capture the budget-conscious segment while also keeping technological advancements within reach of all users. However, it's important to note that more complex AI tools that rely on cloud processing, such as Live Translate and Generative photo editing, remain exclusive to higher-end devices due to hardware limitations. The launch reflects a cautious yet optimistic approach by Samsung, as they navigate the balance of offering budget phones with cutting-edge features while maintaining the distinction of their premium models. By making these capabilities available to sub-$500 models, Samsung seems to be seeking to enhance user experience across diverse consumer groups, potentially leading to increased loyalty and market share in an increasingly crowded marketplace.