Squid Game season 3 shatters global viewing records on Netflix

In South Korea, the highly anticipated third season of the global hit show "Squid Game" premiered on June 27, 2025, and quickly made history by breaking several viewing records on Netflix. The season amassed an impressive 106.3 million views within just 10 days, topping the platform's charts as it became the first series to rank as the most-watched show across all Netflix-served countries during its inaugural week. Additionally, it shattered previous streaming records by garnering over 60.1 million views within the first three days of release. The creator of the show, Hwang Dong-hyuk, discussed options for potential spin-offs and the future of the franchise during a recent interview. He expressed interest in exploring a narrative focusing on the three-year gap between the first two seasons, around the character Gi-hun's quest for the game's recruiters. There is also speculation regarding a planned U.S. adaptation titled "Squid Game America," which David Fincher has been linked to, especially after the introduction of new American characters in season 3. This conversation intensified following the portrayal of an American recruiter in the finale. Interest in spin-offs is not limited to overseas adaptations. Characters from the show, like the enigmatic Front Man played by Lee Byung-hun, have been suggested for further exploration through their own dedicated series. The actor himself has expressed eagerness to delve deeper into his character's backstory, highlighting the untapped narratives within the Squid Game universe. The success of "Squid Game" and its third season reflects the global appetite for unique storytelling and high-stakes drama, leading Netflix to consider additional projects that build on the original's themes and character arcs. Conclusions regarding the franchise's future remain speculative, but the excitement surrounding potential narratives indicates a solid fanbase eager for more content.