Meghan Markle offers refunds after overwhelming sales for As Ever brand

In the United Kingdom, Meghan Markle's brand, As Ever, experienced a significant launch with its Limited-Edition Wildflower Honey with Honeycomb selling out in less than an hour. Initially, the immense enthusiasm led to a spike in site traffic and order volume that overwhelmed the backend processing of the website. As a result, some customers who received confirmation of their orders were later informed that the stock had run out and their orders could not be fulfilled. In response to the frustration among her customers, Markle and her team sent out emails apologizing for the mishap. They not only promised full refunds but also offered a complimentary item from the next product launch as compensation for the issue. Markle expressed her gratitude for the overwhelming support from shoppers in her note, acknowledging the whirlwind experience. She reassured customers about new offerings coming soon and invited them to choose another item from the current stock as a gesture of appreciation for their understanding. Despite the setbacks, the launch showcased Markle's venture into the business world, coinciding with the release of her Netflix show 'With Love, Meghan,' which premiered on March 4. All these developments reflect Markle's commitment to customer satisfaction and her aspiration to build a successful brand despite facing challenges early on.