Scooter Braun steps down as HYBE America CEO after four impactful years

In a significant leadership change, Scooter Braun has announced his departure from the role of CEO at HYBE America, effective immediately. This announcement was made by the company on Tuesday, July 1, 2025, following four years of his leadership in the entertainment and media sector. Braun, who became CEO in June 2021 after his holding company Ithaca Holdings LLC was sold to HYBE, will transition to a senior adviser role while remaining one of the company's largest individual shareholders. Isaac Lee has been appointed as the new CEO, bringing experience from his previous position as chairman of HYBE Latin America, where he successfully led initiatives since November 2023. Braun's tenure at HYBE has been described as transformative, as he played a pivotal role in expanding the company's presence in the U.S. market and managing prominent artists like Justin Bieber and Ariana Grande. He expressed gratitude for his time at HYBE, calling it an inspiring chapter of his career. In light of Braun's departure, HYBE Chairman Bang Si-Hyuk praised him as a visionary and acknowledged the crucial contributions he made in fostering cultural exchange and enhancing the company's global ambitions. The transition marks a significant moment for HYBE and indicates a strategic shift in leadership as the company prepares for future endeavors. While Braun's next ventures remain unclear, the changes at HYBE reflect ongoing evolution in the entertainment landscape. As Braun steps back from day-to-day operations, he intends to continue supporting the company from an advisory position, ensuring a seamless transition as new leadership takes charge in driving HYBE's global vision forward.