DENSO donates 41 bicycles while communities struggle for support

In Guelph, Ontario, today, DENSO, a leading automotive manufacturer, marked the holiday season by assembling and donating 41 bicycles to the Guelph Neighbourhood Support Coalition (GNSC) as part of its ongoing Build-a-Bike program. This initiative, which started in 2017, has brought communities together by uniting DENSO employees to use their manufacturing skills for a charitable cause. Following a two-year hiatus during the pandemic, DENSO employees worked to assemble a total of 238 bicycles to benefit local families. The bikes were paired with helmets and distributed to ensure safe enjoyment for recipients, emphasizing the company's commitment to community support. During the donation gathering today, DENSO also pledged a financial contribution of C$2,000 to GNSC’s North End Harvest Market, extending their support beyond just bicycles. Brendan Johnson, the executive director of GNSC, acknowledged the positive impact of DENSO's contributions on local families, highlighting the essential role of community support in creating memorable holiday experiences for those in need. He reinforced the importance of collaboration in achieving meaningful results and expressed gratitude for DENSO's long-standing commitment to the Build-a-Bike initiative. DENSO's overall mission aligns with their unwavering focus on quality and safety in both automotive products and these bicycles, showcasing their dedication to community welfare. John Klassen, president of DENSO's Guelph facility, expressed appreciation for the collaboration between DENSO, GNSC, and Grand River Cycle, underlining the joy and skills shared during this initiative. This successful partnership illustrates how companies can actively engage with their communities and make a difference through acts of kindness and generosity.