Prosecco losing popularity as crémant sales soar

In December 2024, during the festive season, the wine columnist Rosamund Hall discussed the changing preferences among wine drinkers, particularly her own shift from Prosecco to crémant. She noted that while initial enthusiasm for Prosecco had waned, crémant's versatility and quality made it an appealing substitute, especially considering the financial constraints during the holiday season. Crémant, which is produced in multiple French regions like Alsace and Burgundy, is crafted in a manner similar to Champagne, thus offering a depth of flavor that many find more satisfying than the typically sweeter Prosecco. Hall highlighted the remarkable growth in crémant sales, as noted by Waitrose's Champagne and Sparkling buyer Alexandra Mawson. The grape varieties used in crémant, combined with its specific production techniques, lead to complex aromas that can evoke feelings of luxury without the Champagne price tag. As the article was timed around the start of December, it underscored the notion that there has never been a better moment to explore these wonderful sparkling wines. The shift away from Prosecco towards crémant illustrates a broader trend in consumer preferences, reflecting a desire for quality over merely bubbly options during the holiday celebrations.