Sihoo reveals ambitious plans for global expansion and health-centered innovation

On March 29, 2025, Sihoo, a leader in ergonomic furniture, hosted its "2025 Brand Globalization Strategy Conference and Overseas Market Customer Appreciation Banquet" in Guangzhou, China. The event marked a significant step in Sihoo’s strategy to strengthen its brand presence globally. During the conference, Chairman Luo Huiping delivered a keynote speech titled, ‘The Health Revolution of a Chair,’ outlining the company’s vision for the next phase of international development. Sihoo has established itself as a dominant player in the ergonomic furniture market, maintaining a top ranking for four consecutive years on major e-commerce platforms such as JD.com, Tmall, and Amazon. The company’s growth strategy for 2025 highlights the opening of 200 new stores worldwide, further emphasizing a commitment to its health-oriented mission. Each store's establishment is viewed as a step towards enhancing customer well-being globally. General Manager Liu Shuai also emphasized the importance of balancing globalization with local specialization, ensuring that Sihoo adapts to market needs while maintaining strong product innovation. In recent years, Sihoo has implemented a successful single-store model leading to the establishment of numerous experience centers in China. As the brand pushes into international markets, its plans include forming deeper integrations with partners, shifting from transactional relationships to collaborations focused on long-term value. The 30% consistent annual growth rate paired with increasing recognition of its flagship product lines, particularly the Doro series, indicates rising acceptance of premium ergonomic solutions among consumers. The summit also welcomed partners from key markets such as Australia, Thailand, and the Philippines to share their strategies and insights, showcasing the importance of collaboration in fostering brand success across diverse international environments. This positive interaction from various industry stakeholders affirms Sihoo's strategic positioning and readiness to navigate the complexities of global market dynamics effectively. Sihoo is committed to continual innovation to meet the evolving needs of consumers worldwide, charting a course for its future as a leader in ergonomic solutions.