Atlassian makes Rovo AI free to encourage workplace AI adoption

In Las Vegas, during the recent Team '25 conference, Atlassian introduced its generative AI suite known as Rovo, which allows users to search their data using a conversational interface and construct autonomous acting agents. Sherif Mansour, Atlassian's head of AI, described how Rovo could improve project management processes within their tools, particularly how an agent might read a Jira ticket and generate a proposal for code updates automatically, thereby reducing manual handling of tasks. This innovative capability aims to push users towards viewing themselves not just as executors of tasks but as architects of automated solutions. To make this technology more accessible, Atlassian announced it would waive the previous charge of $20 per user per month for Rovo. They have also introduced Rovo Studio to facilitate code-free or minimal-code automation development, allowing users to interact with over 50 connected third-party applications. Mansour highlighted that a million users are already engaging with the technology but acknowledged existing barriers to adoption, such as price sensitivity among potential users, which influenced the company's decision to temporarily offer the service for free. The discussion around AI in the workplace is evolving. Mansour emphasized the need for workers to adapt their skills towards managing AI outputs effectively, rather than simply performing tasks. He urges a shift in mindset where employees articulate their needs clearly to AI systems. Companies that have integrated automation successfully may serve as benchmarks for effective usage, indicating a path forward for those yet to adopt such technologies. Furthermore, the conference unveiled additional offerings, including a customer service management application and a Government Cloud service, reinforcing Atlassian's flexibility and dedication to catering to diverse customer needs. The company also introduced an isolated cloud option for organizations with stringent data sensitivity requirements, set to launch in 2026. This series of advancements signals significant steps by Atlassian as it navigates the complexities of the AI and cloud services landscape, addressing both innovation and security in enterprise software development.