Sep 16, 2024, 7:15 AM
Sep 16, 2024, 7:15 AM

MiniLuxe announces new advisory roles in Boston, Sept 2024

Highlights
  • MiniLuxe Holding Corp. appointed Edward Barsamian, Clayton Ruebensaal, and Amir Nashat as advisors to enhance its self-care mission.
  • The advisors bring extensive experience from leading global brands and aim to empower self-care professionals.
  • These strategic appointments reflect MiniLuxe's commitment to transforming the nail and waxing industry.
Story

On September 16, 2024, MiniLuxe Holding Corp. announced the appointment of three new advisors to enhance its mission in the self-care industry. Edward Barsamian, a prominent figure in editorial leadership, brings extensive experience from his roles at MICHELIN Guide and Vogue, focusing on content strategy to elevate the brand's presence. Clayton Ruebensaal, Chief Creative Officer at Comcast, is set to leverage his marketing expertise from American Express and The Ritz-Carlton to amplify MiniLuxe's brand awareness and empower women entrepreneurs. Amir Nashat, a private investor and scientist with a background in chemical engineering, will contribute his insights from his tenure at MIT and Living Proof to support innovation within the company. The addition of these advisors reflects MiniLuxe's commitment to transforming the nail and waxing industry by empowering self-care professionals. CEO Tony Tjan expressed gratitude for the advisors' dedication and expertise, emphasizing the company's purpose-driven vision to enrich lives through self-care and self-expression. The strategic appointments aim to enhance MiniLuxe's content and marketing strategies, ultimately fostering positive change in the industry. MiniLuxe, based in Boston, Massachusetts, operates company-owned studios and is exploring franchising opportunities. The company is focused on creating a groundbreaking experience for both customers and employees, aligning with the advisors' goals to drive awareness and opportunities in the self-care sector. This initiative marks a significant step for MiniLuxe as it seeks to establish itself as a leader in the self-care industry, leveraging the collective experience of its new advisors to navigate the evolving market landscape.

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