Viewers will abandon traditional TV unless shows connect, warns Lisa Nandy

In recent discussions, Lisa Nandy, the culture secretary in the UK, emphasized the urgent need for greater diversity within the British television industry. Citing a survey indicating that only 8% of the TV workforce identified as working-class compared to 45-50% of the general population, Nandy warned that the industry faces a significant challenge in reflecting the society it serves. The disparity is even more pronounced regarding race, with approximately 3% of directors being from black backgrounds. Addressing the potential consequences of this lack of representation, Nandy highlighted that viewers are increasingly gravitating towards streaming services if they do not find TV shows relatable or relevant to their lives. She expressed concern that such a trend could lead to a fragmented society, as more people disengage from traditional broadcasting. Her comments come as a wake-up call for the industry, which has been slow to adapt to the changing demographics of its audience. Nandy's call for action is part of a strategic plan she has devised to bolster diversity in the sector. This includes enhancing workforce statistics to facilitate accountability, expanding a creative careers program that aims to guide young people into the industry, and promoting a national narrative initiative aimed at fostering better discussions on longstanding diversity issues. She indicated that the current lack of actionable data makes it difficult for the government to hold the industry accountable for its diversity policies. Finally, Nandy asserted that attracting diverse young talent is crucial not only for industry growth but also for ensuring equitable opportunities. She noted that those entering the creative field should not only gain entry but also progress within their careers. The government's initiatives are aimed at transforming the landscape of television production, ensuring it is inclusive and representative of all communities across the UK, thereby enhancing the quality and connection of programmes to their audiences.