Anhui International Culture and Tourism Festival Launches in Hefei on September 10

On September 10, 2024, the city of Hefei will host the opening ceremony of the 14th Anhui International Culture and Tourism Festival. This event aims to showcase the cultural heritage and natural beauty of Anhui province to a global audience. The festival is designed to integrate cultural expression with tourism, fostering international collaboration and engagement. It features a variety of cultural performances and tourism events that highlight the region's unique offerings. In preparation for the festival, Anhui's culture and tourism officials have partnered with CCTV.com and over 200 major media outlets worldwide, including CGTN and the Associated Press. This strategic collaboration combines traditional broadcasting with digital media, enhancing the viewer experience through both in-person activities and online engagement. The festival's promotional content has already garnered significant attention, with over 32 million views across various platforms. To further promote the festival, a series of online and offline campaigns have been launched, inviting travelers from around the world to explore Anhui's charm. The promotional efforts include a retweet competition running from September 5 to 9, followed by an interactive guessing game that begins on the festival's opening day. These initiatives aim to increase visibility and engagement, encouraging more visitors to experience the beauty of Anhui. As autumn approaches, Anhui presents an ideal setting for a memorable journey, inviting those who appreciate life and beauty to partake in its rich cultural offerings. The festival serves as a vital platform for promoting Anhui's tourism and cultural identity on an international scale.