Jan 7, 2025, 12:00 AM
Jan 7, 2025, 12:00 AM

Samsung's new Galaxy S25 pre-order offers spark outrage over pricing

Provocative
Highlights
  • Samsung is offering a £50 voucher for users who complete a questionnaire about their smartphone habits.
  • The company is promoting $1,250 in additional savings and improved trade-in values for older devices ahead of the launch.
  • The Galaxy S25 launch on January 22 is poised to attract interest with AI capabilities and attractive pre-order offers.
Story

Samsung Electronics is gearing up for the launch of its latest smartphone, the Galaxy S25, which is set to be unveiled at the Galaxy Unpacked event scheduled for January 22, 2025. As part of its promotional efforts, the company is offering a £50 ($62) voucher to registered users who participate in a questionnaire regarding their smartphone usage and preferences. This strategic move aims to gather insights about consumer interests while incentivizing potential buyers to pre-order the new device. In addition to the voucher, Samsung has indicated that customers can look forward to $1,250 in 'additional savings' as well as enhanced trade-in values for older devices. This suggests that Samsung is looking to make the upgrade to the new Galaxy S25 even more attractive for users with older models, potentially capitalizing on the presence of high trade-in offers for devices that are nearly a decade old. The company has historically positioned itself well by reducing prices and increasing the perceived value of its newer products. Another highlight of the Galaxy S25 is the teased evolution of Samsung's AI capabilities, which includes features seemingly beyond its predecessor models. A promotional video showcases a new talking chatbot, hinting at advancements in artificial intelligence. Industry experts are eager to see how these elements will blend with existing services like Bixby, Samsung's virtual assistant, in the S25 context. This focus on AI developments could significantly impact user experience and engagement, providing enhanced personalized interactions for smartphone users. Overall, the pre-launch period is painting a promising picture for the Galaxy S25, with substantial offers that underscore Samsung's competitive market strategy. By incentivizing pre-orders through discounts and innovative features, Samsung is not only driving interest but also reinforcing its commitment to providing value to both new and existing customers, maintaining a presence in a highly competitive tech landscape.

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